Why should you create a text message newsletter?

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algorithms constantly changing, more businesses are adding newsletters to their marketing mix. That’s because it gives more control over content distribution. Newsletters are an excellent way for small businesses and independent creators to stay in touch with the audience they’ve built.

SMS newsletters come in all sorts of forms that you can adapt to your business’s content strategy. Whichever type of newsletter you send, you’ll reap the benefits of business texting. Our 2024 report demonstrates the usefulness of sending texts to your customers:

• Many of your customers want to get text messages from you. Seventy-nine percent of consumers opted into a business text in 2024 – that’s an 11% increase from 2023.
• And that desire translates into growth for your business. Ninety-one percent of businesses have higher conversion rates when they integrate SMS into their marketing campaigns.
• Specifically, the most common response businesses had about their average SMS conversion rate was 21-30%, with 28% reporting that metric. And two groups making up 22% of the mix each had an average conversion rate of 11-20% and 31-40%.

SMS newsletters vs email newsletters

While email and text messaging are two effective channels for newsletter distribution, they have some clear differences. Because of that, you’ll want to carefully consider your newsletter strategy, such as what content you include, how often you send newsletters, and who you send them to.

Many email newsletters are sent to subscribers on a weekly or monthly basis. They’ll usually include a collection of items such as the latest articles from a blog, events, upcoming promotions, company news, and more. There will be images, call-to-action buttons, as well as logos and other branding.

With an SMS newsletter, you’ll be more limited. SMS stands for Short Message Service. Texts sent via SMS are restricted to 160 characters per message. While you can include links in an SMS newsletter, you can’t include images or graphics.

Despite these limitations, a text newsletter has some advantages. Because texts tend to have higher engagement than emails, your SMS newsletter will likely see higher open and click rates. Text message newsletters are also less common than email newsletters. It’s tough for email newsletters to stand out in crowded inboxes but receiving a text newsletter is somewhat unexpected.

3 options for text message newsletters

Since you can’t exactly send a monthly SMS newsletter with five different stories, a bunch of images, and multiple calls-to-action, you’ll need to think things through. Here are three effective ways to send text newsletters:

1. Send a link to your email newsletter via SMS

Most email newsletters include a version subscribers can view in their web browser. The easiest way to distribute your newsletter through SMS is to simply send a link to the web version of your email newsletter.

This way, your contacts have a similar newsletter experience on both email and SMS. Plus, you can schedule sends at the same time with the same newsletter frequency. Just send a brief text message to notify people when your latest newsletter is out.

2. Send more frequent SMS newsletters

Since SMS is limited to 160 characters, the channel is better suited for informing your audience about one topic at a time. Rather than an email newsletter featuring several pieces of content, your SMS newsletter features a single item – but gets sent more often.

For example, if you’re publishing blog posts on your website, you can notify subscribers via text every time a new article is published. If that seems like too much, a weekly SMS newsletter could deliver the most important piece of blog content that week.

You could also use text messaging to deliver other sorts of content such as regular tips and advice – anything that’s easily communicated in a short message with a link to learn more works great with SMS.

3. Send a concise MMS newsletter

If visuals are important to your newsletter experience, you can use MMS to include pictures, graphics, short videos, emojis, and a significantly higher character count. MMS allows for up to 1600 characters.

While you won’t exactly replicate the complete email newsletter experience, an MMS newsletter gives you more to work with. Get creative with this option. It’s a less formal way to deliver a newsletter than email. So, you may want to keep things light and conversational.

6 real examples of SMS newsletters to inspire yours

While text newsletters can contain just about anything you’d like, the huge range of possibilities can make it tricky to zoom in on one idea. Here are some real-life SMS newsletters that demonstrate what you can do with this channel.

1. Food and Meat Co-op

The Food and Meat Co-op consists of consumers in Utah and nearby states who order local produce and meat in bulk. It needs members to know order and pickup times to run smoothly, so it runs an SMS newsletter with updates on order sales and pickup events. As the newsletter  sign-up page puts it, “[We] want to make sure you don’t miss a thing because these good deals go FAST and if you don’t receive notification, you miss out.”

One example of messages the newsletter sends is this heads-up about a restock on certain products:

How to start sending a text message newsletter in 2024

Sending a text message newsletter might seem unorthodox, but it can help you stand out from the crowd. Here’s how easy it is to do.

We’re in the era of the online newsletter. But is an SMS newsletter an effective way to communicate with people who want to hear from you?

With social media algorithms constantly changing, more businesses are adding newsletters to their marketing mix. That’s because it gives more control over content distribution. Newsletters are an excellent way for small businesses and independent creators to stay in touch with the audience they’ve built.

While the newsletter world tends to focus on email, texting can also have a part in the mix. Sinch’s study on customer connections found that email and messaging are two of the strongest channels for communicating with customers. So, why not combine their powers?

Let’s explore the possibilities of SMS newsletters, whether you use texting as the main vehicle for your newsletter or to distribute your email newsletter.

Why should you create a text message newsletter?

SMS newsletters come in all sorts of forms that you can adapt to your business’s content strategy. Whichever type of newsletter you send, you’ll reap the benefits of business texting. Our 2024 report demonstrates the usefulness of sending texts to your customers:

• Many of your customers want to get text messages from you. Seventy-nine percent of consumers opted into a business text in 2024 – that’s an 11% increase from 2023.
• And that desire translates into growth for your business. Ninety-one percent of businesses have higher conversion rates when they integrate SMS into their marketing campaigns.
• Specifically, the most common response businesses had about their average SMS conversion rate was 21-30%, with 28% reporting that metric. And two groups making up 22% of the mix each had an average conversion rate of 11-20% and 31-40%.

SMS newsletters vs email newsletters

While email and text messaging are two effective channels for newsletter distribution, they have some clear differences. Because of that, you’ll want to carefully consider your newsletter strategy, such as what content you include, how often you send newsletters, and who you send them to.

Many email newsletters are sent to subscribers on a weekly or monthly basis. They’ll usually include a collection of items such as the latest articles from a blog, events, upcoming promotions, company news, and more. There will be images, call-to-action buttons, as well as logos and other branding.

With an SMS newsletter, you’ll be more limited. SMS stands for Short Message Service. Texts sent via SMS are restricted to 160 characters per message. While you can include links in an SMS newsletter, you can’t include images or graphics.

Despite these limitations, a text newsletter has some advantages. Because texts tend to have higher engagement than emails, your SMS newsletter will likely see higher open and click rates. Text message newsletters are also less common than email newsletters. It’s tough for email newsletters to stand out in crowded inboxes but receiving a text newsletter is somewhat unexpected.

3 options for text message newsletters

Since you can’t exactly send a monthly SMS newsletter with five different stories, a bunch of images, and multiple calls-to-action, you’ll need to think things through. Here are three effective ways to send text newsletters:

1. Send a link to your email newsletter via SMS

Most email newsletters include a version subscribers can view in their web browser. The easiest way to distribute your newsletter through SMS is to simply send a link to the web version of your email newsletter.

This way, your contacts have a similar newsletter experience on both email and SMS. Plus, you can schedule sends at the same time with the same newsletter frequency. Just send a brief text message to notify people when your latest newsletter is out.

2. Send more frequent SMS newsletters

Since SMS is limited to 160 characters, the channel is better suited for informing your audience about one topic at a time. Rather than an email newsletter featuring several pieces of content, your SMS newsletter features a single item – but gets sent more often.

For example, if you’re publishing blog posts on your website, you can notify subscribers via text every time a new article is published. If that seems like too much, a weekly SMS newsletter could deliver the most important piece of blog content that week.

You could also use text messaging to deliver other sorts of content such as regular tips and advice – anything that’s easily communicated in a short message with a link to learn more works great with SMS.

3. Send a concise MMS newsletter

If visuals are important to your newsletter experience, you can use MMS to include pictures, graphics, short videos, emojis, and a significantly higher character count. MMS allows for up to 1600 characters.

While you won’t exactly replicate the complete email newsletter experience, an MMS newsletter gives you more to work with. Get creative with this option. It’s a less formal way to deliver a newsletter than email. So, you may want to keep things light and conversational.

6 real examples of SMS newsletters to inspire yours

While text newsletters can contain just about anything you’d like, the huge range of possibilities can make it tricky to zoom in on one idea. Here are some real-life SMS newsletters that demonstrate what you can do with this channel.

1. Food and Meat Co-op

The Food and Meat Co-op consists of consumers in Utah and nearby states who order local produce and meat in bulk. It needs members to know order and pickup times to run smoothly, so it runs an SMS newsletter with updates on order sales and pickup events. As the newsletter  sign-up page puts it, “[We] want to make sure you don’t miss a thing because these good deals go FAST and if you don’t receive notification, you miss out.”

One example of messages the newsletter sends is this heads-up about a restock on certain products:

The Food and Meat Co-op newsletter shows that your texts don’t have to be intricate – they just need to communicate what your readers need to read.

2. Toby Prussman

When real estate agent Toby Prussman noticed his listing emails going to spam, he gave an SMS newsletter a shot. Thanks to this initiative, his customers could get alerts as soon as new properties went up on his website.

As a result, Toby’s clients felt happy and included again. If you’re having trouble with email deliverability, you can use texting as a second solution as you get your email working. And apps like SimpleTexting have automations you can use to send immediate alerts like Toby.

3. WLRN

WLRN, a public radio and television organization in South Florida, wants to keep its listeners and viewers informed on all news topics. As part of this mission, it sends out an environmental news SMS newsletter with the latest topics on our planet’s health.

4. Natural Born Organizers

Your text newsletter can become an integral part of your business – take it from Natural Born Organizers. Founder Tanisha Porter created a subscription program where clients get an organization prompt every day.

5. Sydney McDonald

If that last example has you excited about monetizing your text newsletter, here’s another example for you. Sydney McDonald, a social media coach and strategist, uses an SMS newsletter to get thousands of dollars every month.

6. Mountain High Outfitters

E-commerce businesses can also get in on the fun. Mountain High Outfitters’ text message newsletter provides information on the latest discounts and inventory releases.